About

Dear reader,

I created this site to share information and generate interest in ethics, environmental conservation and animal rights.

In the media, issues such as animal welfare and climate change are often sensationalised, encouraging many people who have little to no background in the subject form hard and fast opinions on the subject.

Hopefully, by providing a good source of relevant information, we can all have a more civilised debate.

Shevaun Mercer
MBA, MMkgMgt, BBusInformatics, BBusAdmin

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